“I think very deeply”
My Philosophy - KRS-ONE
Design Thinking
Make meaning
From my graduate studies at the Rhode Island School of Design, I gained invaluable insights from Professor Tom Ockerse, a leading authority in the field. His teachings illuminated the intricate study of signs and symbols and their profound role in communication through visual design. This understanding fundamentally shapes my approach, allowing me to imbue each design with layers of meaning and significance.
Kunstgewerbeschule
My journey began in my early deejay days, where I found myself captivated by the allure of album covers from iconic labels like 4AD and Factory Records. Delving deeper into the creative scene, I drew inspiration from 80s 'zines such as The Face, Interview, and Details magazine. These influences propelled me towards a functional design aesthetic rooted in Bauhaus principles, gradually evolving into an exploration of constructivism and our own interpretation of west coast design, affectionately known as deconstructivism.
Compassion
Rooted in my core values is a deep sense of compassion, both for others and the environment. This compassion extends beyond the boundaries of design, informing my approach to every project. It's about understanding the impact of our work on people's lives and the world around us. Whether it's considering the accessibility of a website for users with disabilities or advocating for sustainable design practices, compassion guides every decision, ensuring that our designs are not only aesthetically pleasing but also ethical and responsible.
Innovation
At the heart of my design philosophy lies a relentless pursuit of innovation. Drawing inspiration from natural language forms and generative images, I leverage cutting-edge technologies like Midjourney and Chat GPT to push the boundaries of creativity. By exploring new ways of visual expression and embracing emerging tools and techniques, I strive to create designs that are not only groundbreaking but also resonate deeply with audiences, sparking curiosity and inspiring action.
TIBCO
•
Netflix
•
Walmart.com
•
TIBCO • Netflix • Walmart.com •
Pereira O'dell
•
Robert Half Int'l
•
ebay
•
Franklin Templeton
•
MKTG
•
Pereira O'dell • Robert Half Int'l • ebay • Franklin Templeton • MKTG •
Providence Black Repertory Co.
•
Westlake School of the Performing Arts
•
Patriot Memory
•
Providence Black Repertory Co. • Westlake School of the Performing Arts • Patriot Memory •
COMPANIES I’VE HAD THE PLEASURE TO WORK WITH
Professional Experience
Creative Director (UX)
Leading the User experience visual design team at TIBCO responsible for SAAS products from Jul 2019 - Jan 2024
Duties
Managing the core UX team to successfully launch cloud platform and support of 3 cloud applications with a user experience pattern library.
Conducted multiple workshops with team members and stakeholders to brainstorm product brand, distill concepts, identify business value propositions, and foster collaboration.
Administrator of the design ops overseeing the team’s process, tools. and methodologies.
Highlights
Successful platform launch to the cloud and support
of over a dozen cloud applications.Leading department initiatives and bridging company okr across the organization
Mentored over a dozen associates and interns, helping them apply their skills to hands on real world tasks, and nurture their talent towards self development and career growth.
Design Lead / Manager
Working in various organizations to lead and/or manage projects.
Sr. Manager UX - TIBCO
Jul 2015 - Jul 2019.Sr. UI/UX Designer - TIBCO
Jul 2013 - Jul 2015.Sr. Visual Designer - Netflix
Jul 2012 - Jun 2013.Sr. Graphic Designer (freelance) - pereira & o’dell
Apr 2012 - Nov 2012.Graphic Design Manager - Kensington Aug 2011 - Apr 2012.
Highlights
Lead calligrapher for Snoop Dogg’s Rolling Words Songbook. Winner of Cannes Bronze Lion and The Dieline Award - Books, Office & Art for 2012
Individual contributions to the Netflix push of user acquisitions in the Nordics. Production of online marketing banners for Denmark, Norway, Sweden,
and Finland.Managed packaging, marketing collateral, and intranet/extranet websites, ensuring brand identity and adherence to project timelines and budgets.
Graphic Designer
Visual Designer (contract) - Walmart.com Apr 2011 ~ Aug 2011.
Visual Designer (contract) - Franklin Templeton Feb 2011 ~ Apr 2011.
Visual Designer (contract) - Ustream Dec 2010 ~ Feb 2011.
Visual Designer (contract) - Current TV Nov 2010.
Visual Designer (contract) - EBAY
Aug 2010 ~ Oct 2010.Visual Designer (contract) - Fansnap.com Nov 2008 - Jan 2010.
Senior Designer (freelance) - MKTG Feb 2008 - Aug 2008
Senior Designer - Robert Half International Jan 2006 - Jun 2007
Art Director - Patriot Memory
Sep 2003 - Mar 2006Senior Designer - Aspect Development Sep 1998 - Nov 1999
Highlights
Created visual design assets for high-profile events and marketing campaigns, including NCAA Final Four, EA Sports TigerWoods, Nike's TheHumanRace, Jamba Juice 21-Day Challenge, VSP Interactive Challenge, and Peets Coffee.
Worked within a small startup, FanSnap designing venue configuration seating maps, including web banners, online widgets, wireframe iphone apps, culminating in the acquisition by SeatGeek.
Education
Rhode Island School of Design,
MFA Graphic Design 2002 with Honors
San Jose State University
BS Graphic Design 1996
MAKE THE CONNECTION