Weak Apps Make Weak Athletes—This One Builds Beasts.
This case study dives into training smarter, and staying focused with BawsHuman
Web | Mobile | Product design | UX/UI
Problem
With an overwhelming amount of conflicting fitness advice, users struggle to find reliable guidance, leading to uncertainty in their training. The fitness app market is fragmented, forcing individuals to juggle multiple platforms for tracking workouts, nutrition, and recovery. Most existing solutions lack true personalization, offering generic recommendations that fail to meet unique user needs. Additionally, motivation and accountability remain major challenges, making it difficult for users to stay engaged and committed to their fitness goals.
Solution
This platform addressed these challenges by offering:
Smart fitness tracking with real-world data
Community engagement for motivation and support
Personalized coaching tools to optimize training
Multi-faceted tracking (workouts, nutrition, recovery)
Execution
My role & contribution: Product Design | UI Design & Design System
Team contributors: Engineering | Users & volunteer testers | Trainers
User Research & Insights
A series of user observations and interviews indicated key features Athletes encounter when training.
From the interviews and survey’s foundation of key features Trainer goals and focus arose.
Persona of target users
Gym sessions revealed key pain points in workout logging and coaching:
Cumbersome data entry disrupted workout flow.
Tracking complex routines like DropSets and SuperSets was difficult.
Lack of structured reminders led to missed exercises.
Key Takeaways:
Optimized for one-handed use with essential actions placed for easy access.
Designed for quick logging with smart suggestions.
Design & Execution
We built a Figma prototype covering:
Onboarding Flow (Login, Password Recovery)
Workout Tracking (Journaling, Exercise Library)
Diet Monitoring (Calorie Tracking, Nutrition Breakdown)
Sleep Analysis
Profile Management (Athlete & Trainer Profiles)
Key Web Pages (Subscription, Sign-In, Leaderboard, Dashboard)
Results & Reflections
Early Learnings from Alpha Testing:
✔️ Logging Workouts Needs Optimization: Users found manual entry tedious, prompting a more intuitive logging experience.
✔️ One-Handed UI Design Wins: Users praised the ergonomic layout, increasing engagement during workouts.
✔️ Dark Theme Preference: Half of test users found high-contrast mode improved readability.
Final Thoughts:
BawsHuman validated the need for a digital workout diary that reduces cognitive load and enhances workout efficiency. Despite development hurdles, this project reinforced the importance of real-world constraints, rapid iteration, and data-driven refinements to improve user experience.